H&M

Rebrand & Social Design

Redefining Fashion for a Sustainable Future
H&M's transformation is more than just a rebranding; it is a declaration of intent. The brand is committed to creating a more sustainable future for fashion, one that is kind to the planet, fair to workers, and accessible to all. With its new focus on sustainability, H&M is setting a new standard for the fashion industry, proving that style and sustainability can coexist in perfect harmony. Reflecting the brand's new direction, H&M has unveiled a minimalist and modern logo, featuring finer lines and a more sophisticated aesthetic. The new logo symbolizes the brand's evolution towards a more refined and elevated image, while retaining its core values of accessibility and inclusivity.